Transform WhatsApp into a Powerful Marketing Channel
JustWasel’s marketing campaigns allow you to engage customers proactively, not just reactively. Announce your news products, reactivate inactive customers, and precisely measure the impact of each campaign.
Core Features
1. Targeted Message Sending
Advanced Segmentation
- By purchase history (VIP customers, new customers, inactive)
- By geographic location
- By preferences and interests
- By behavior (opened, didn’t respond, etc.)
Dynamic Personalization
- Automatic first name insertion
- Content adapted to customer profile
- Personalized recommendations based on history
Smart Scheduling
- Schedule sends in advance
- Automatic customer timezone
- AI-suggested best sending times
2. WhatsApp Business Templates
Guaranteed Compliance
- Use of WhatsApp pre-approved templates
- Compliance with WhatsApp Business policies
- Avoid account blocking
Template Library
- Ready-to-use templates for each industry
- Easy customization (text, images, buttons)
- Fast WhatsApp validation (24-48h)
Message Types
- Promotional - Special offers, limited discounts
- Transactional - Confirmations, order updates
- Informational - News, events, updates
3. Tracking and Analytics
Real-Time Metrics
- Delivery rate - Messages successfully received
- Open rate - Customers who read the message
- Response rate - Customers who interacted
- Conversion rate - Customers who purchased
Detailed Dashboard
- Overview of all your campaigns
- Month-over-month performance comparison
- Automatically calculated ROI
- Data export (CSV, Excel)
Conversion Attribution
- Direct campaign → sale link
- Revenue generated per campaign calculation
- Best segment identification
Use Cases by Industry
Restaurants & Cafés
Effective Campaigns:
- 🍽️ Daily specials - “Today: Lamb tajine with prunes 🍖 Book your table!”
- 🎉 Special events - “Jazz night this Friday! Limited seats, reply YES to book”
- 💝 Loyalty offers - “You’re a VIP customer! 20% off your next visit before Sunday”
Typical Results:
- +35% reservations on slow days
- Open rate: 85-95%
- +50% customer retention
Healthcare & Clinics
Effective Campaigns:
- 🏥 Health reminders - “Time for your annual checkup! Book with one click”
- 💉 Preventive campaigns - “Flu season: vaccination available this month”
- 📅 Re-engagement - “Your last visit was 6 months ago. Need another appointment?”
Typical Results:
- +40% preventive appointments
- 25% reduction in no-shows with reminders
- Open rate: 90%+
Beauty Salons & Spas
Effective Campaigns:
- ✨ New services - “Discover our new anti-aging treatment! 30% off for first 20”
- 🎂 Birthdays - “Happy birthday Sarah! Enjoy a free treatment this month 🎁”
- 🌸 Seasonal - “Prepare for summer: full wax package 25% off until June 15”
Typical Results:
- +60% bookings for new services
- Birthday conversion rate: 40%
- Average basket increase: +35%
Retail & Commerce
Effective Campaigns:
- 🛍️ New arrivals - “Spring collection arrived! 🌺 Preview it now”
- 🏷️ Flash sales - “48h only: 50% off all shoes category!”
- 📦 Back in stock - “The product you wanted is back! Limited stock”
Typical Results:
- +80% sales during flash sales
- Click rate: 40-60%
- Dormant customer reactivation: +30%
Advanced Features
A/B Testing
Test and Optimize
- Compare 2 versions of same message
- Test different sending times
- Identify best call-to-action
- Automatically deploy winning version
Smart Automation
Triggered Campaigns
- Welcome - Automatic message to new customers
- Abandoned cart - Follow-up 24h after abandonment
- Post-purchase - Review request 3 days after visit
- Reactivation - Message after 30 days inactivity
Rich Media
Enrich Your Messages
- Images - Product photos, promotional visuals
- Videos - Demos, customer testimonials
- Documents - Catalogs, menus, PDF brochures
- CTA Buttons - “Book”, “Buy”, “Learn More”
Compliance and Best Practices
WhatsApp Rules Compliance
✅ Mandatory opt-in - Customers must have consented ✅ Reasonable frequency - No more than 2-3 messages/week ✅ Easy opt-out - Ability to unsubscribe ✅ Relevant content - Messages adapted to interests
Data Protection
- GDPR compliance - Consent management
- Security - Encrypted customer data
- Transparency - Complete sending history
- Control - Export and deletion on request
Setup
Initial Configuration (1h)
- Contact import - CSV or CRM connection
- Segmentation - Create your target lists
- Templates - Select or create your first templates
- Validation - Submit to WhatsApp for approval
First Campaign (30min)
- Template choice - Select from library
- Customization - Adjust text and visuals
- Target segment - Select audience
- Planning - Schedule sending
- Launch - Validate and send
Pricing
Included in JustWasel:
- Unlimited template message sending
- Segmentation and personalization
- Complete analytics and reports
- A/B testing and automation
WhatsApp Costs Per Message:
- Marketing template: ~$0.05/message*
- Transactional template: ~$0.02/message*
- Customer-initiated conversation: free *Indicative prices, vary by country and volume
Expected ROI
Investment
- JustWasel subscription: from $49/month
- Sending cost (500 messages): ~$25
- Monthly total: ~$75
Return
- With 5% conversion rate on 500 messages
- = 25 additional sales
- Average basket $40 = $1000 revenue generated
- ROI: 1200% (13x investment)
FAQs
How many messages can I send per month? There’s no technical limit. However, we recommend maximum 2-3 campaigns per week to avoid oversaturating your customers.
Can my customers unsubscribe? Yes, mandatory. Each template includes an opt-out option. Unsubscribed customers won’t receive marketing campaigns (but can still contact you).
How long to validate a template? WhatsApp generally takes 24-48h to approve a new template. Our pre-approved templates are immediately usable.
Can I precisely target my customers? Yes! Segment by location, purchase history, visit frequency, average basket, last interaction, and much more.
How to avoid being blocked by WhatsApp? By using only approved templates, respecting recommended frequency, and only contacting customers who gave consent.
Ready to boost your sales? Launch your first marketing campaign and transform WhatsApp into your #1 growth channel.