Morocco's Favourite WhatsApp Platform for SMEs

Automate your customer service on WhatsApp

Manage reservations, reminders, FAQs, and marketing campaigns directly on WhatsApp. Multilingual (Darija, FR, AR), AI-powered, and built for Moroccan SMEs.

See a demo
7-day free trial • No credit card
Guided setup included
24/7 Support in FR/AR/Darija
70%
of Moroccans use WhatsApp daily
98%
Message open rate on WhatsApp
24/7
Instant and automated customer service
Immersive WhatsApp Demo

Wasel in Action

Choose a scenario (restaurant, boutique or clinic) and watch the conversation unfold in real time.

  • Ready-to-use workflows to manage orders, appointments and support.

  • Instant multilingual routing between French and Arabic.

  • Confirmations, payments and reminders sent automatically.

Choose your business type

Restaurant & Café

Interactive menu, orders and reservations.

LIVE
Smart menuResponse <30s

Online Store

Product search, cart, order tracking.

Rich catalogAssisted checkout

Clinic & Wellness

Appointment booking, reminders, patient follow-up.

Calendar syncSMS reminder
Live conversation
Response < 2s
100% autonomous
🍽️

La Maison

Online

Choose a number to reply (1-9)

180+

Requests handled / day

12h

Hours saved / week

4.9/5

Customer satisfaction

Switch to FR or AR directly from the demo.

Wasel's Key Features

Everything you need to make WhatsApp a powerful growth tool for your business.

NEW
AI Assistant trained on your data
AI that learns from your documents, website, and business data to intelligently answer complex customer questions.
Discover AI
NEW
Marketing campaigns and broadcasts
Send targeted messages, track read receipts and responses, measure engagement. Re-engage customers and boost sales.
Discover campaigns
Automatic appointment scheduling
Your customers can book, reschedule or cancel appointments with a simple WhatsApp message.
Learn more
Instant answers to frequent questions
No more repetitive questions. Automatically answer inquiries about hours, location or pricing.
Learn more
Personalized and intelligent interactions
Address each customer by name, understand the context of their request and communicate in Arabic, French or Darija.
Learn more
Smart notifications and reminders
Send automatic confirmations and reminders to reduce no-shows and build customer loyalty.
Learn more
Multilingual support: Darija, Arabic, French
Serve your customers in their preferred language. Break language barriers and reach a wider audience.
Learn more
Simplified customer feedback collection
Automatically ask for customer reviews after each visit. Turn their feedback into concrete improvements.
Learn more
Restaurant reservations and orders
Manage table reservations and takeaway orders. Check availability, share menus and confirm instantly.
Learn more

Why choose Wasel?

Gain efficiency and deliver a memorable experience to your customers.

Save time and reduce workload

Wasel handles repetitive conversations, freeing your team for higher-value tasks.

Never miss an opportunity

With 24/7 responses, no appointment or inquiry gets lost.

Increased customer satisfaction

Customers love the convenience of booking or inquiring through WhatsApp, their favorite app.

24/7 service = more business

Continue taking reservations even when fully booked, without hiring additional staff.

"78% of customers choose the company that responds first."

How Wasel Works

Simple and natural in just 3 steps.

1

Customer sends you a WhatsApp message

No calls, no forms. One message is enough.

2

Wasel analyzes and responds

Our AI instantly responds and manages the booking or customer inquiry.

3

Automatic confirmations and reminders

The customer receives an instant confirmation and a reminder before the appointment. Everything is synchronized.

Perfect for every sector

Clinic, restaurant, salon or boutique – Wasel adapts to your business.

Healthcare and clinics
Appointment management, patient reminders and pre-consultation communication.
Restaurants and cafés
Table reservations, menu sharing, and takeaway order management.
Beauty salons and services
Appointment booking for your salon, spa, or any other custom service.
Retail and commerce
Product inquiries, order tracking and instant customer support.
🎁 7 days free — No credit card required

Clear pricing, no surprises

7-day free trial included on all plans. Pay in MAD, no hidden fees.

MonthlyAnnualSave 20%
STARTER
200MAD/mo
Get started — essential WhatsApp operations, no AI agent.

📦 Included

  • 500 active contacts
  • 1,000 automated workflows/month
  • Inbox / Chat (unlimited seats)
  • Manual messaging & outbound
  • WhatsApp templates & keyword triggers
  • Bulk messaging & campaigns*
  • Appointments, Catalogue, or Orders (1 module)
  • Simple analytics dashboard

🚫 Not included

  • AI Agent (not available)
  • Advanced campaign analytics
  • External API (templates & OTP)
  • External Actions & API integrations

Additional operator seat: +100 MAD/month

Get started — 7 days free
Most Popular
PROFESSIONAL
Recommended
500MAD/mo
The full platform — 2K contacts, AI agent included, external send API.

⚡ Pro Power

  • 2,000 active contacts
  • Unlimited automated workflows
  • AI Agent included (monthly credits)
  • Advanced multi-agent Inbox
  • Unlimited marketing campaigns* & advanced analytics
  • Advanced automated templates
  • External API: template sending & OTP
  • Services, Appointments, Catalogue, Orders (all)
  • Full analytics, exports, push notifications

🔗 Integrations

  • Google Calendar, web widget
  • Inbound Webhook events
  • Native CRM support

Additional operator seat: +100 MAD/month

Get started — 7 days free
BUSINESS
1200MAD/mo
For advanced teams: external actions, multi-API, dedicated SLA.

⚙️ Operations & Automation

  • Unlimited active contacts (10K soft limit)
  • Unlimited automated workflows
  • Full AI Agent & Knowledge base
  • Support Intakes (inbound forms)
  • Expert marketing campaigns & analytics
  • All Commerce & Appointment modules
  • Advanced External Actions (exclusive multi-APIs)
  • External API (high volume) & dedicated access keys
  • Custom bidirectional webhook events

🛡️ SLA & Governance

  • Priority API bandwidth
  • Dedicated SLA & uptime guarantee
  • Advanced governance & roles
  • 24/7 Dedicated WhatsApp/Phone support

Additional operator seat: +100 MAD/month

Get started — 7 days free

ENTERPRISE

High volumes, multi-entity, full AI, complex integrations and VIP support.

Unlimited messages & contacts
Multi-entity / Multi-WhatsApp numbers
Full AI (Knowledge base, advanced Q&A)
Custom complex integrations
Dedicated SLA & enterprise governance
VIP support + on-site training
Contact us
Témoignages Clients

They're already transforming their business with Wasel

Discover how Moroccan businesses use Wasel to automate customer service.

Amina L.

Gérante

Salon de beauté - Casablanca

"Onboarding was truly step by step: setup, templates, real tests, then go-live. Even after launch, support replies quickly and tunes our scenarios with us."
7 jours
Mise en place
Dr. F. A.

Médecin

Cabinet médical - Rabat

"What I appreciated most: a dedicated support contact during setup. They guided us step by step on confirmations, reminders, and human handoff rules."
-2h/j
Charge téléphone
Youssef E.

Gérant

Restaurant - Marrakech

"For bulk sending, they did not just give us a tool. Support advised us on pacing, segmentation, and templates. We now handle over 12,000 messages/month without issues."
12k+
Msgs/mois
Samira S.

Responsable e-commerce

Boutique artisanat - Fès

"We were worried about technical complexity, but the onboarding team really guided us hand in hand. Every week we had a clear check-in and concrete actions."
100%
Équipe formée
Omar T.

Responsable opérations

Clinique dentaire - Tanger

"Support is the real strength: availability, post go-live follow-up, and practical advice when volume grows. We run large campaigns without getting our number blocked."
0
Blocages
Amina L.

Gérante

Salon de beauté - Casablanca

"Onboarding was truly step by step: setup, templates, real tests, then go-live. Even after launch, support replies quickly and tunes our scenarios with us."
7 jours
Mise en place
Dr. F. A.

Médecin

Cabinet médical - Rabat

"What I appreciated most: a dedicated support contact during setup. They guided us step by step on confirmations, reminders, and human handoff rules."
-2h/j
Charge téléphone
Youssef E.

Gérant

Restaurant - Marrakech

"For bulk sending, they did not just give us a tool. Support advised us on pacing, segmentation, and templates. We now handle over 12,000 messages/month without issues."
12k+
Msgs/mois
Samira S.

Responsable e-commerce

Boutique artisanat - Fès

"We were worried about technical complexity, but the onboarding team really guided us hand in hand. Every week we had a clear check-in and concrete actions."
100%
Équipe formée
Omar T.

Responsable opérations

Clinique dentaire - Tanger

"Support is the real strength: availability, post go-live follow-up, and practical advice when volume grows. We run large campaigns without getting our number blocked."
0
Blocages
Amina L.

Gérante

Salon de beauté - Casablanca

"Onboarding was truly step by step: setup, templates, real tests, then go-live. Even after launch, support replies quickly and tunes our scenarios with us."
7 jours
Mise en place
Dr. F. A.

Médecin

Cabinet médical - Rabat

"What I appreciated most: a dedicated support contact during setup. They guided us step by step on confirmations, reminders, and human handoff rules."
-2h/j
Charge téléphone
Youssef E.

Gérant

Restaurant - Marrakech

"For bulk sending, they did not just give us a tool. Support advised us on pacing, segmentation, and templates. We now handle over 12,000 messages/month without issues."
12k+
Msgs/mois
Samira S.

Responsable e-commerce

Boutique artisanat - Fès

"We were worried about technical complexity, but the onboarding team really guided us hand in hand. Every week we had a clear check-in and concrete actions."
100%
Équipe formée
Omar T.

Responsable opérations

Clinique dentaire - Tanger

"Support is the real strength: availability, post go-live follow-up, and practical advice when volume grows. We run large campaigns without getting our number blocked."
0
Blocages
100+
Entreprises
4.9
Satisfaction
50K+
Messages/Mois

Frequently Asked Questions

Everything you need to know before connecting Wasel to your WhatsApp Business.

How long does setup take?
A 30-minute scoping session, then we connect your WhatsApp Business number and scripts the same day.
Is it compatible with my current calendar?
Yes, Wasel syncs with Google Calendar or your existing software to display available slots.
What if the AI doesn't understand the request?
The conversation is transferred to your team with a summary so you can take over instantly.
Which languages are supported?
Darija, Arabic and French. The bot automatically switches to the customer's language.
Where is the data stored?
Our servers are located in Morocco and comply with official WhatsApp Business policies.

Ready to modernize your customer service?

Start your 7-day free trial. All features included. No credit card required. Cancel anytime.

7 Days Free
No credit card • Cancel anytime
Priority Support
Dedicated team in Darija/FR/AR
Setup Included
Configuration and training offered

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