Relationships That Feel Personal (At Scale)
Wasel assembles customer context—purchase history, preferences, language, segment—to deliver perfectly tailored responses. Every interaction strengthens the relationship and increases customer lifetime value, even when fully automated.
Multi-Level Personalization
- Instant recognition: Identify customers by their WhatsApp number, greet them by name, and reference their recent interactions.
- Dynamic scenarios: Automatically recommend the right product, service, or offer based on their conversation history and behavior patterns.
- Custom variables: Insert personalized data (account number, loyalty points, custom promo code) into every response.
- Smart prioritization: Automatically flag hot leads for agent follow-up and re-engage dormant customers with relevant offers.
Connects to Your Systems
Wasel syncs with your CRM, ERP, or spreadsheets in real-time. Customer data stays up-to-date, consent is always respected, and you maintain full control over what gets sent and when.
Measurable Impact
- Higher conversion rates: Relevant messages sent at the right moment drive repeat purchases and cross-sells.
- Memorable experience: Customers feel genuinely understood—even though it’s automated. That trust drives loyalty.
- Team efficiency: Your staff spends less time copy-pasting customer details or hunting for context. They focus on exceptions and VIPs.
- Stronger retention: Timely, personal touches keep customers engaged and reduce churn.
Best Practices for Responsible Personalization
- Clear scenarios: Define distinct workflows (welcome, re-engagement, VIP care, upsell, recovery).
- Data governance: Implement opt-in consent, set data retention policies, and anonymize when needed.
- Test, then scale: Validate messaging on a small segment before rolling out to your full customer base.
- Respect the channel: Keep WhatsApp messages brief, valuable, and timely—not promotional spam.
Goal: Deliver genuinely personal service at scale—without hiring an army of customer service reps.