The Story of Wasel

From a dentist's waiting room to the ultimate WhatsApp platform for Moroccan businesses.

A few months ago, I had a dentist appointment in Casablanca. I arrived exactly on time, but I spent the entire day waiting. I watched people negotiating their place in line as if we were in a souk.

Sitting there, I kept asking myself one question: "Why do we live in a country where literally everyone uses WhatsApp, but businesses still manage their appointments on pieces of paper?"

I'm a software engineer, not a receptionist. So, I decided to fix the problem.

The birth of Wasel Tech

We co-founded Wasel.ma to be the missing link between Moroccan businesses and the WhatsApp API. Our vision is to build the "Stripe for WhatsApp" in North Africa. A platform that transforms WhatsApp into a powerful automation engine for clinics, salons, restaurants, and real estate.

Today, Wasel is no longer just an idea. It's an artificial intelligence that answers clients in Darija, French, and Arabic. It's a smart booking system that ends the chaos of the "sharp 7am" appointments. It's automatic reminders that drastically reduce no-shows, and marketing campaigns that actually reach their target without getting banned.

100+
Moroccan businesses
50K+
Messages automated / month
5
Major cities covered

The Founding Team

The engineers and researchers behind Wasel's technology.

Soufiane Sejjari

Soufiane Sejjari

Co-Founder & CEO

Full-Stack Engineer and Data Scientist. Frustrated by everyday inefficiencies, Soufiane designs Wasel's software architecture. With technical mastery spanning from Spring Boot to React and Python, he builds robust, predictive systems to support the digital transformation of Moroccan SMEs.

Ahmed Ajebli

Ahmed Ajebli

Co-Founder & AI Researcher

PhD candidate specializing in Artificial Intelligence and Deep Learning. As an expert in NLP and computer vision, Ahmed leads Wasel's algorithmic research, ensuring the virtual assistant perfectly adapts to the subtleties of Darija and delivers an unmatched customer experience.

A question about our journey?

We love chatting about tech, AI, and the Moroccan startup ecosystem. Don't hesitate to reach out.

Talk to the team