Objective
Choose a single customer action: inform, confirm, remind, or propose an offer.
Compliant WhatsApp Campaigns
Send WhatsApp campaigns your customers welcome and your team can close.
WASEL combines your contacts, segmented audiences, approved templates, and campaign results in one official workspace. Prepare targeted sends, verify prerequisites, and route replies into a shared team inbox.
Configure your campaign parameters. Your quote clearly separates WASEL software from estimated Meta charges.
Active Customer Campaign
Pre-launch checklist verification
Audience
Clients · Maintenance service · Active opt-in
Template
Seasonal Advice & Offer · Marketing Category
Safety Controls
- ✓ Unsubscribed contacts excluded (STOP)
- ✓ Personalized variables previewed
- ✓ Test batch sample defined
Example workflow inside WASEL. Template approval and delivery are governed by Meta regulations.
Definition
What is an official WhatsApp campaign?
An official WhatsApp campaign is a planned, targeted broadcast delivered to a defined audience with an explicit goal, verified content, and optimal timing. On the official WhatsApp Business Platform, it relies on documented consent, pre-approved templates, and real-time tracking of sends, deliveries, reads, and customer replies. It is not an unverified list upload followed by bulk spam that risks permanent account bans.
From Contact to Response
A healthy campaign follows six operational controls.
Consent
Document the source, date, and specific message category consented by the contact.
Audience
Filter contacts by relevant tags and automatically exclude opted-out recipients.
Template
Select the correct category (Marketing, Utility), map variables, and verify status.
Test Run
Preview with real customer data, test all interactive buttons, and send a sample batch.
Follow-up
Monitor delivery, read rates, replies, and opt-out requests before scaling volume.
📊 ROI & Revenue Simulator
How much revenue will your next campaign generate?
Compare real-time cost and revenue between traditional SMS and an official WhatsApp campaign on WASEL.
Calibrates average conversion rates observed in Morocco.
5,000 contacts
50015 00030 000
380 MAD
50 MAD1,000 MAD2,000 MAD
📱
Plain text 160 charsTraditional SMS Campaign
Standard routing (0.22 MAD / SMS)
Opened messages (18%)
900
Estimated clicks (2%)
100
Generated orders
40 orders
Sending cost
1,100 MAD
Estimated revenue
15,200 MAD
Net profit
+14,100 MAD
⚡ 6.5x more revenue
💬
Buttons + MediaWASEL WhatsApp Campaign
Official Meta API (~0.21 MAD / send)
Opened messages (98%)
4,900
Interactions & Clicks (28%)
1,400
Generated orders
260 orders
Meta delivery cost
1,050 MAD
Estimated revenue
98,800 MAD
Net profit
+97,750 MAD
🎯 Performance advantage for this campaign
+83,650 MAD additional profit with WhatsApp
Driven by the conversational format, quick-action buttons, and team-managed replies.
What budget should you plan for WhatsApp campaigns in Morocco?
Your WhatsApp campaign estimate factors in audience size, monthly message volume, and level of onboarding support. It clearly distinguishes WASEL platform software from estimated Meta conversation fees.
App vs Official Platform
Phone broadcast lists and official Business Platform campaigns serve completely different needs.
| Criterion | Phone App Broadcast List | Business Platform + WASEL |
|---|---|---|
| Usage | Manual phone broadcasting (requires recipient to save your number) | Team operations with verified delivery, tags, and tracking |
| Audience Setup | Manual lists capped at 256 contacts | Dynamic groups, tags, and audience filters with no limit |
| Outbound Content | Standard text, no interactive buttons | Meta-approved templates, rich media, and quick-action buttons |
| Replies Management | Trapped on one individual phone | Shared team inbox, agent assignment, and stage tracking |
| Analytics | Very limited visibility into delivery | Sent, delivered, read, clicked, and failed statuses |
Template Categories
Marketing, Utility, and Authentication: Anchor on true message intent.
The category depends on actual content and intent. An order confirmation containing promotional offers may be categorized as marketing by Meta. Always verify compliance before scheduling.
Marketing
Promotions, seasonal offers, product launches, or past customer re-engagement.
Example: A special discount for customers who previously showed interest in a specific service.
Utility
Order updates, appointment confirmations, booking reminders, or account notices.
Example: A dental consultation reminder or an e-commerce dispatch notification with tracking.
Authentication
One-time password (OTP) identity verification with secure codes.
Example: A single-use login verification code or transaction confirmation pin.
What WASEL Organizes
Audience, message, and replies stay connected.
WASEL helps build targeted contact groups, associate verified templates, preview variables, schedule sends, and route customer replies to your team inbox. The software does not sell bulk numbers, does not convert unconsented lists into authorized contacts, and does not bypass Meta platform rules.
Targeted Groups
Manual segmentation, tags, or dynamic filters after preview.
Opt-Out Excluded
Contacts requesting STOP remain automatically excluded.
Verified Variables
Custom names and data points checked prior to transmission.
Transparent Reporting
Sent, delivered, read, and failed volume metrics.
Before Launching
The essential pre-launch campaign checklist.
- ✓ Objective and campaign owner identified
- ✓ Contact source and explicit consent documented
- ✓ Unsubscribed contacts excluded from audience
- ✓ Template approved and in active status on Meta
- ✓ Variables and links verified via test message
- ✓ Meta conversation budget and credits confirmed
- ✓ Test batch and optimal sending schedule defined
- ✓ Team ready to handle incoming responses in the inbox
Topic Cluster Library
Explore specialized guides to master every aspect of WhatsApp campaigns.
Bulk WhatsApp Sending Guide
How to build an end-to-end compliant campaign without confusing volume with relevance.
Read guide →WhatsApp Opt-In & Compliance
How to collect and document actionable consent compliant with Moroccan regulations.
Read guide →Template Categories Guide
How to choose between marketing, utility, and authentication categories.
Read guide →Audience Segmentation
12 practical customer segments to maximize conversions without message fatigue.
Read guide →Managing Opt-Outs (STOP)
How to set up automated STOP handling and compliance exclusions.
Read guide →Campaign Performance KPIs
Measuring delivery, open rates, click-through rates, and actual revenue.
Read guide →30 Template Examples (FR & Darija)
Proven template examples adaptable to your Moroccan business context.
Read guide →Meta Official Pricing Breakdown
Understanding official Meta messaging fees separately from the WASEL platform.
Read guide →Shared Team Inbox
Organizing seamless sales and support handoff following campaign responses.
Read guide →Frequently Asked Questions
What is an official WhatsApp campaign?
A WhatsApp campaign is a scheduled, targeted outbound message sequence sent to a defined audience. On the official WhatsApp Business Platform, it requires consented contacts (opt-in), a Meta-approved message template, a clear business objective, and an inbox setup to handle incoming replies and opt-outs.
Can I send a campaign to every number in my database?
No. Possessing a phone number does not mean the person agreed to receive promotional messages. You must document the contact source, secure proper consent, and exclude unsubscribed contacts (STOP) prior to every broadcast to prevent number restrictions.
What is the difference between marketing and utility messages?
A marketing message aims to promote, sell, or re-engage customers. A utility message relates to an active transaction or request, such as an appointment confirmation or shipping update. If a message mixes both, Meta classifies it as marketing.
Does WASEL guarantee template approval or 100% delivery?
No. WASEL helps your team draft, test, and manage templates and campaigns, but category classification, approval status, and delivery restrictions are determined by WhatsApp/Meta systems and phone account health.
Are Meta conversation fees included in the WASEL software plan?
Meta charges for delivered conversations and template messages depend on usage and are billed separately from your WASEL platform subscription. Applicable rates are clearly estimated before launching.
What happens when a customer replies to a broadcast message?
The reply instantly becomes an active conversation. With WASEL, your team views the reply in a shared team inbox, assigns it to a sales rep, and triggers the next step instead of letting customer chats remain scattered across personal phones.
Prepare a WhatsApp campaign your team can manage and close.
Share your audience size, message goals, and required support to receive an accurate estimate.
Get Instant Quote